OnLion is a development and creation studio for educational programming, novel media and social projects. In the last two decades OnLion and its founders, Astrid Deinhard-Olsson and Spartacus Olsson have contributed significantly to the new media revolution.
OnLion has supported the creation of a row of high value new media formats like The Great War, The Simple Club and Was Geht Ab!? reaching millions of young people worldwide.
OnLion has actively contributed to change and development of the media landscape by co-founding media companies like OxyGen.xyz and Mediakraft Networks – a trailblazing European multi channel network for the creation, distribution and monetisation of online video, reaching more than 1.5 million people daily with over 600 million views every month.
OnLion History
OnLion was founded in 2003 to carry out the project Operation Sneaker, a media based fundraising program to raise money for sport camps to rehabilitate child soldiers through sports.
Together with star athletes like Dirk Nowitzki, Edwin Moses, Boris Becker and Robbie Naish in cooperation with MTV, Laureus World Sport Awards and Mercedes Benz the program funded sport camps in Chad and Sierra Leone, where freed child soldiers were given a chance to play again and grow towards a more normal life away from the horrors of war and conflict.
In 2004 OnLion diversified to develop media formats with clear focus of reaching young audiences with a message. OnLion started developing online video already in 2006 under the development effort TinStream. Originally focused on content for mobile network delivery, OnLion shifted focus towards browser based content when the iPhone showed the way towards a truly functional mobile internet of content.
At the time when generation Y came of age and started to take over the new media world growing around the YouTube phenomena. OnLion started working together with this new creator generation to help accelerate the change of the television and advertising industry towards social TV.
In 2011 these efforts led to founding Mediakraft Networks, which grew quickly to become the leading online video network in Germany, Turkey, Netherlands and Poland. With Mediakraft, Astrid and Spartacus supported the growth of some of the biggest online stars in Germany, like Y-Titty, Apecrime and LeFloid.
Through the creation of programming like Was Geht Ab!? The Great War and The Simple Club they helped create factual and educational formats, reaching tens of millions of young viewers. In 2016 Astrid and Spartacus sold their share in Mediakraft to focus on the next steps of the online media revolution.
What We Do
OnLion develops content strategies with educational and pedagogical value for the little and big screen.
OnLion creates new solutions for distribution and financing of online video and pedagogical content.
OnLion advices media companies and brands looking to increase success in the new media market.
- New media advisory services
- Media financing
- Entrepreneurial engagement
- Media distribution strategies
- Media, content development and script writing
Astrid Deinhard-Olsson 
Author and creative director for media format development, brand creation and production, artist development and artist management.
Co-Founder as Chief Program Officer of Mediakraft Networks, a leading European digital video networks.
Founded Actors and Arts Group of Companies in 1989 – successfully established as one of Germany’s biggest casting companies, and commercial talent agencies.
Studied visual communication at the Düsseldorf and London University graduating with a Bachelor’s Degree and a Royal Certificate of Arts.
Spartacus Olsson 
Digital entrepreneur with many years of executive management experience in the traditional media and new media sectors, media financing, venture financing, marketing and sales.
Creation and management of traditional and new media companies.
Co-Founder as CEO of Mediakraft Networks – Germany’s leading online video multi-channel-network broadcaster.
Studied business administration at MIS in Stockholm and started his career as an independent feature film and fiction television producer in the early nineteen-nineties.
Indiana Neidell
Indiana ‘Indy’ Neidell is a YouTube personality, known for his video series The Great War on The Great War Channel, which documents World War I in real time using modern research, various secondary sources and archival footage.
Indy is also a writer and actor with credits that include Mousse and Metropia as well as numerous commercials in Europe. Indy is an accomplished grammy awarded musician and plays in several bands, as well as performing solo.
Indy attended St. John’s School. He studied history at Wesleyan University. Born and raised in Texas, he now lives in Stockholm, Sweden since the mid nineteen-nineties.
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